Unique Title Tags

Often the question comes us, how important are the title tags for SEO? The answer is very important as it defines the subject matter of the website both to the visitor and the search engine. The confusion often comes from the description tag where Google often chooses to pick a section of text from the page rather than using the allocated description tag. The keyword tag is not used by the 3 big search engines and so most seo companies don’t waste their time adding them.

Many when defining keywords for their website find themselves trying to add their keywords to every title tag on the site in the hope that Google or another search engine will give it more clout. The reality is that it can water down your final results. If the title tag does not accurately define what the subject matter of the page is and if every page does not have unique content then it is unlikely to work. This then can affect many designers and customers with a web design.

So many web designer create includes header files, which show the same header throughout the whole site. This is a good idea for menus and logos within, but when it comes to title tags there needs to be some code within the includes header to ensure a unique title tag is created that could for example match the H1 tags or the url of that page. The worst thing you can do, is have the same title tag running through the whole site. How do you expect a search engine to know what page to show for that search term?

So the summary is simple. Take time to accurately add unique title tags to every page within your website that matches the content of that page. Do not push in too many keywords and do not repeat a keyword more than twice. Simple rules, but can go a long way.