Google June Update

Search engines are continuously improving (or attempting to improve) their results and so algorithm changes can occur daily, especially with Google. But every now and again a large change occurs that sends shockwaves through the SEO community, when their normally reliable websites start plunging from first page down to nowhere and supposedly unranked sites get a big push forward..

This has just occurred with Google through the month of June with the UK webmasters complaining the most. This is just a temporary (although worrying thing) as Google appears to recalculate every page within its index before you start to see results readjusting, it is then the job of a good SEO Company to establish what the changes are to readjust existing sites or change strategy for new ones.

The word on the street with a few hints from Matt Cutts blog, is that the nofollow tag is not treat the same anymore. It once was just ignored by Google and therefore page rank was sculpted to the important pages of the site. Matt Cutts now admits that an initial change was done some time ago, where not all page rank went to where you wanted it by point, he is not hinting that page rank can no longer be sculpted, if you use the tag, you just stop PR being transferred to the recipient website, but you will not gain any benefit from it. So the advice was, just let Google decide what a good site is and whether, the page rank should be exchanged or not.

That takes us on to some more words on the street, that Google is treating non relevant links with even less value than before. We have always known that relevant links hold more value, but the word is non relevant links have even less juice now. This may explain some high page rank sites dropping in rankings, as the link juice may be coming form un relevant sites. This may also explain, my improved rankings after it has all finished, because 95% of all my links are relevant and I will be taking all this into consideration with all the future search engine marketing planned with clients..

Of course nothing here can be verified, but I am treating this information as good to go.