How Quality Of Score Affects Smaller Websites

There was a time where you just paid your money, your site or URL was just thrown in with everyone’s else. But for some time now, Google’s quality score has affected how much you pay per click within adwords. They are trying to make their ads as relevant to the search as possible, so if any does not match the search term , you will be punished and if the landing page does not match the search term, you will be punished, in the pocket that is.

This starts to become a big issue for the business that just has a single “services” or “products” page, as it limits the amount of search terms you can use. The reality is, that you pretty much need a separate page for most of the search terms you choose to bid on. Only by having a relevant URL, relevant page title and content will you get your quality score high and with Pay per click marketing being so competitive anyway, there are very few business that it makes sense just to pay the extra.

As a specialist SEO company we understand why quality scores are used in search engine as auctions, but for the small company that has just paid a bit of money for a web design company to design them a 6 page website, it certainly hits below the belt when they find out they need a new page designed and written for every search term within their adword campaign.

Many web designers don’t bother keeping up to date with internet marketing techniques, even though they pretty much always advertise their services with search in mind and if the client doesn’t mention wanting to set up a detailed quality adword campaign, the website gets designed without a thought on what will happen next.

This is why a good SEO company or internet marketer should be consulted before any website is commissioned, if it is to be anything else but a colour brochure. Evidence should be sought to what experience there is in pay per click techniques, to ensure the advice is genuine. The final consideration is using pay per click specialists to manage campaigns. The reality is, even though there is a change, that money should be recouped with savings on quality scores and search tern research to maximise conversions.

Three Secrets Behind PPC

The information on this blog was never all going to come from ourselves. We like to think we know everything about PPC marketing, but of course this is not always true and sometimes even when we do know, we don’t explain things as well as someone else could.

So we will also add videos from Youtube or other sources as well as our material.
We will show who the video is from and in this case it is clearly market on the video. When choosing a seo company or a marketing firm to do your work, sometimes these videos can give some credibilty and I suppose it is time we learned to do some ourselves.

Here is the video three secrets behind pay per click

The Importance Of Pay Per Click

Originally this blog was never going to be about pay per click marketing, we were going to dedicated this to search engine optimization principles for those who already know a bit about the subject. But then it became aware that the previous owners of this URL, used this site to market their own Pay Per Click training video or programme. Unfortunately we have no intention of releasing such marketing tools and just so you are aware, we have connection with the previous owners or have any connection with any pay per click programme that may have a similar name to our URL. Hope you have got that.

But in hindsight there are benefits of talking about pay per click techniques or at least the benefits of using this type of internet marketing, especially in the short time.

Some Benefits

As you know it takes take time with and seo project, something that many unprofessional seo companies fail to recognise. It makes sense then, for immediate results to use Pay per Click marketing. In return for payment, you can have your adverts shown on all three big search engines, that can deliver immediate results. The informed seo company will probably recommend that whilst you wait for natural results arrive, you implement a pay per click programme and will monitor and tweak keywords and costing to ensure a best ROI possible.

It is also possible that you may have special offers or temporary promotions to your business, again because of the time taken for natural seo a quality seo company may suggest that a PPC campaign is the way to go.

Some Downfalls

One of the biggest downfalls of using PPC in recent years is the ever increasing costs of using the service. All search engine PPC options calculate their prices based on the competition for those keywords, although with Google adwords you do get rewarded is you obtain higher click through rates. The results being that it cam often be just too expensive, so you need to talk to your seo company to ensure you will get a return on investment. I can personally comment on one campaign that started out at 20p a click and moved to £5 a click over the period of 5 year. It is also quiet scary with Google when you need to put a maximum payment figure, that has a direct impact on where you advert appears, even if you never pay the maximum figure.

So for some businesses PPC can be a solution but not all. It all comes down to how much am I paying and how much do I get in return?