The New Canonical Meta Tag

For some time now many sites have been dogged with duplicate content issues, or when it occurs to your own site it is known as canonical issues. As you know this is when you may have several versions of the same content on your site, due to the way many database sites are created especially shopping carts. This can also occur with non www , index and no index types file names, where you ended up with several homepages depending on how you link with the site.

Google has struggled to deal with different versions of a page, normally choosing one page as a master and then discarding or not degrading the other versions. The problems arise when Google chooses the wrong version of the page to shown as the master, because it found that version first.

The way Google wants to deal with this issue is to introduce the canonical tag, which you input within the head area to tell Google which page is the main one you want to be included within its search engine index. For many this may seem unimportant, but in hard to get search terms, canonical issues can mean the difference between ranking and not, it is also surprising how few SEO companies are fully aware of the problems it could cause.

The employee we all like to here from, namely Matt cuts talks about the canonical tag within an interview an example being

Three Secrets Behind PPC

The information on this blog was never all going to come from ourselves. We like to think we know everything about PPC marketing, but of course this is not always true and sometimes even when we do know, we don’t explain things as well as someone else could.

So we will also add videos from Youtube or other sources as well as our material.
We will show who the video is from and in this case it is clearly market on the video. When choosing a seo company or a marketing firm to do your work, sometimes these videos can give some credibilty and I suppose it ios time we learned to do some ourselves.

Here is the video three secrets behind pay per click

The Importance Of Pay Per Click

Originally this blog was never going to be about pay per click marketing, we were going to dedicated this to search engine optimization principles for those who already know a bit about the subject. But then it became aware that the previous owners of this URL, used this site to market their own Pay Per Click training video or programme. Unfortunately we have no intention of releasing such marketing tools and just so you are aware, we have connection with the previous owners or have any connection with any pay per click programme that may have a similar name to our URL. Hope you have got that.

But in hindsight there are benefits of talking about pay per click techniques or at least the benefits of using this type of internet marketing, especially in the short time.

Some Benefits

As you know it takes take time with and seo project, something that many unprofessional seo companies fail to recognise. It makes sense then, for immediate results to use Pay per Click marketing. In return for payment, you can have your adverts shown on all three big search engines, that can deliver immediate results. The informed seo company will probably recommend that whilst you wait for natural results arrive, you implement a pay per click programme and will monitor and tweak keywords and costing to ensure a best ROI possible.

It is also possible that you may have special offers or temporary promotions to your business, again because of the time taken for natural seo a quality seo company may suggest that a PPC campaign is the way to go.

Some Downfalls

One of the biggest downfalls of using PPC in recent years is the ever increasing costs of using the service. All search engine PPC options calculate their prices based on the competition for those keywords, although with Google adwords you do get rewarded is you obtain higher click through rates. The results being that it cam often be just too expensive, so you need to talk to your seo company to ensure you will get a return on investment. I can personally comment on one campaign that started out at 20p a click and moved to £5 a click over the period of 5 year. It is also quiet scary with Google when you need to put a maximum payment figure, that has a direct impact on where you advert appears, even if you never pay the maximum figure.

So for some businesses PPC can be a solution but not all. It all comes down to how much am I paying and how much do I get in return?